Before a writer puts pen to paper – or fingers to keyboard – he or she should think through a couple of questions. What are the primary purposes and objectives of what I am about to write, and who am I writing for?
The purpose of this blog is to discuss the profound changes that are occurring in the world of marketing and sales. “The Internet changes everything.” That’s a cliché, of course, but it’s also an indisputable reality for sales and marketing professionals. The Web has placed a wealth of information at the fingertips of consumers and business buyers, and this easy access to information has fundamentally changed how people learn about products or services and make buying decisions.
As far the “who” question is concerned, this blog is designed for sales and marketing leaders in companies with large and “distributed” sales organizations. This includes companies that sell through channel partners such as independent agents, financial advisors, distributors, and dealers.