How to Improve Channel Partner Marketing

Why Read This White Paper...

Companies that sell through independent or quasi-independent channel partners (what we’ll call channel vendors in this paper) face a formidable set of marketing challenges. For most channel vendors, the single greatest challenge is that many of their channel partners don’t have the time, resources, or expertise to run effective marketing programs on a regular and frequent basis.


To address these challenges, a growing number of channel vendors are implementing a new generation of marketing enablement programs that are designed to simplify, streamline, and automate marketing activities for their channel partners and thus optimize the performance of their indirect sales channel.

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Read this paper to learn:

  • Why effective channel marketing is critical for channel vendors.

  • Why channel marketing is more challenging than "regular" marketing.

  • What are teh core components of an effective partner marketing enablment system.

  • Why a growing number of channel vendors are implementing third-generation marketing enablment system to boost the performance of their indirect sales channel.