Marek Marketing Execution Blog

Marketing Thought Leadership, Best Practices, & Trends

custom printing services

2 min read

Custom Printing Services: How Personalized Print Materials Enhance Customer Engagement

Custom printing services have become a powerful way for brands to create personalized print materials that engage audiences effectively. From direct mail personalization to custom event signage, tailored print solutions allow businesses to foster...

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2 min read

Marketing Supply Chain Consolidation: The Key to Agile, Scalable Campaign Execution

The pressure on marketing teams to execute campaigns faster, more efficiently, and with greater ROI has never been higher. Achieving these goals...

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3 min read

The Evolution of Direct Mail: How Inkjet Technologies Are Transforming the Industry

Direct mail has long been a cornerstone of marketing, offering a tangible way to connect with customers. But like many industries, it’s undergone...

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3 min read

Direct Mail Q&A: From Traditional Inkjet to Personalized Experiences

In this interview, we sit down with Vern Felty, Vice President of Continuous Improvement at The Marek Group, to discuss the evolution of direct mail...

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2 min read

Regulatory Changes Impacting Site Construction Signage

Navigating the complex and ever-evolving regulatory landscape is essential for ensuring smooth operations and avoiding costly penalties in the...

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3 min read

Direct Mail vs. Digital Campaigns: Finding the Right Balance for Your Political Campaign

In the high-stakes world of political campaigning, reaching and engaging with voters is crucial. The debate between traditional direct mail and...

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2 min read

The Role of Job Site Construction Signs in Worker Safety

Construction sites are vibrant centers of activity, where the interplay of heavy machinery, hazardous materials, and constant movement creates an...

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3 min read

From Cost Center to Competitive Edge: The Value of Third-Party Logistics

Businesses across industries are under relentless pressure to optimize costs, streamline operations, and deliver exceptional customer experiences....

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2 min read

How Informed Delivery Can Help Track Campaign Mail Effectiveness

The effectiveness of traditional mail campaigns can be significantly enhanced through innovative tools like Informed Delivery. This service, offered...

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2 min read

Cost-Effective Solutions: How Digital Storefronts Are Transforming Construction Signage Procurement

In recent years, one of the most impactful advancements in the construction industry has been the adoption of digital storefronts for procurement....

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