What is Cross-Channel Marketing and Why It’s Essential for Modern Brands
Cross-channel marketing is an essential strategy for modern brands to create consistent, personalized experiences...
The Marek Group is more than just a direct marketing company—we’re a tech-enabled powerhouse that redefines the connection between sales and marketing. Our 50+ years of expertise in print, direct mail, and promotion are supercharged by Triptych, our content automation and execution platform that transforms cross channel marketing.
Triptych empowers your teams with cutting-edge content automation and execution. While our advanced technology fuels your strategy, The Marek Group ensures flawless delivery and fulfillment with precision and care.
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The Marek Group is your one-stop shop for everything you need to run agile teams and form meaningful connections with your customers—all while upholding compliance rules and following high security standards.
Here’s how our Triptych platform helps you boost cross-functional collaboration between marketing and sales to help your company close deals faster.
Your marketing team populates the Triptych platform with a diverse reservoir of compliant collateral ready to be personalized for your prospects. Think signage, mailers, brochures, embroidered merch, branded car wraps, social posts, emails, landing pages, and anything in between.
Your sales reps use Triptych to order collateral based on criteria set by marketing, ranging from certification and location to stage of the sales cycle. Then they can personalize it to align with their prospects’ needs and submit their order.
Their order is delivered to the applicable team of Marek experts, executed with skilled precision, and delivered exactly where they need it. The result? Seamless marketing and sales alignment and a more expedited sales funnel for your company.
“We're saving on average over 16,000 hours annually on customized content creation which attributes to more than $500k in annual marketing spend that can be used elsewhere without sacrificing sales support.”
Cross channel marketing automation through Triptych is designed to streamline your workflow, supercharge sales enablement, enhance customer engagement, and drive revenue growth through powerful, intuitive features.
Guide prospects through the buying journey with customized touchpoints that boost conversions.
Consolidate your cross channel marketing performance data into one dashboard via seamless integration with your CRM. The result is better insights on customer behaviors, improved targeting, and enhanced decision-making.
Automate repetitive tasks like approval workflows and campaign scheduling to free up time for high-value interactions.
Create personalized email campaigns that nurture leads and drive engagement automatically.
Triptych empowers your marketers to make content and messaging decisions that enable your sales team to better reach your customers. This makes it easier for sales to represent your brand in the most powerful way, enabling them to close more deals faster.
Automate repetitive tasks and free up your sales team to focus on high-value activities that drive revenue.
Nurture leads by facilitating personalized content creation, delivery, and improvement to ensure impactful customer and prospect interactions.
Deliver tailored, relevant content to each customer, fostering deeper connections and higher engagement.
The best cross channel marketing automation tools are those that empower your teams to operate more efficiently, maintain brand integrity, and drive better sales results.
For example,
Cross channel marketing automation improves marketing and sales performance by streamlining content customization and distribution. It automates tedious, repetitive tasks, centralizes content customization, and utilizes real-time data and reporting.
Of course! Cross channel marketing automation leverages advanced technology to efficiently handle repetitive, time-consuming tasks, allowing small business to free up their limited sales headcount to focus on having valuable conversations and actively selling.
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Explore our blogs, case studies, and resources for insights into the benefits of sales and marketing automation.
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Ready to transform your marketing and sales processes? Contact us for a personalized consultation or quote today
Headquarters
W228 N821 Westmound Drive
Waukesha, WI 53186
P 262 549 8900
E info@marekgroup.com
Minneapolis
11095 Viking Drive, #204
Eden Prairie, MN 55344
P 952 345 7260
E info@triptych.com
Louisville
11750 Diode Court
Louisville, KY 40299