Woods Equipment Company

Partnering with The Marek Group for fresh, modern strategies to boost dealer sales
Woods Equipment Company, a division of Oregon Tool, is a leading manufacturer of 
outdoor power equipment and accessories. Known for their durability and reliability, Woods 
products are widely used in agricultural, landscaping, and construction applications. As 
a company with a strong dealer network, Woods required a marketing partner who could 
deliver innovative solutions to enhance brand visibility and streamline operations.

The partnership between Woods and The Marek Group was established to bring fresh 
ideas and modern marketing strategies to support their dealer network and optimize 
their marketing efforts.

CHALLENGES
1

Outdated Marketing Storefront

Woods needed an intuitive and efficient online storefront where dealers could order materials quickly and easily. 

2

Inefficiencies in Print Production 

Most of Woods’ print jobs were repeat or rerun projects, yet they lacked a streamlined system for reviewing and optimizing materials. 

3

Durability Issues with Hang Tags

Woods’ hang tags needed to withstand outdoor conditions on steel machines without scratching or degrading. 

4

Budget
Constraints 

Woods’ annual marketing budget remained flat, requiring them to find ways to increase efficiency without additional spending. 

SOLUTION

Through a series of consultative sessions with the Woods’ team The Marek Group developed a multi-pronged approach to address their challenges, implementing solutions that increased efficiency, reduced costs, and improved the overall marketing experience.

Custom-Built Marketing Storefront 

  • Designed and launched a modern online storefront (powered by Triptych software) where dealers can seamlessly order marketing materials and promotional products.  
  • Created Dashboards to provide real-time inventory management and automated ordering workflows. 

Optimized Print Production

  • Conducted a full audit of Woods’ historical print materials to identify opportunities for efficiency. 
  • Recommended more efficient papers, designs, and printing techniques to reduce costs without sacrificing quality. 
  • Introduced a streamlined system for repeat and rerun jobs, ensuring materials were produced economically.

Cost Savings & Budget Maximization

  • By improving production efficiencies, The Marek Group helped Woods save money on existing print jobs, freeing up budget for new marketing initiatives. 
  • The savings allowed Woods to allocate more funds toward driving dealer engagement via their new storefront. 

Innovative Hang Tag Solutions

  • Developed a weather-resistant, scratch-proof hang tag using specialized substrates and laminates. 
  • Conducted rigorous testing to ensure durability in outdoor conditions. 
  • Provided options to optimize for cost and performance. 

RESULTS 

The partnership between Woods and The Marek Group has delivered significant improvements in marketing execution, cost efficiency, and dealer engagement. 

Increased Dealer Participation 
The new Triptych storefront has driven more dealer engagement, leading to increased orders of marketing and promotional materials. 
  • Since June 2024, every three months, content material activity has grown by 65%. 
  • The number of users accessing the site has doubled since June 2024 rollout. 
  • The average user engagement time is 5 minutes, allowing end users to self-serve their content efficiently. 
Cost Savings & Budget Optimization 

Woods was able to print more projects without increasing their budget, allowing for greater brand reach. 

Improved Hang Tag Performance 

The new weather-resistant hang tags have significantly enhanced product durability and customer satisfaction. 

Greater Efficiency in Print Materials 

By optimizing paper selection and printing techniques, Woods was able to cut printing expenses while maintaining quality. 

Stronger Partnership 

The success of these initiatives has solidified Woods’ relationship with The Marek Group, paving the way for future innovation and collaboration. 
woods site v2

The partnership remains ongoing, with continued evaluations and optimizations to ensure Woods stays ahead of market trends and dealer needs. By delivering cutting-edge solutions, The Marek Group continues to drive real, measurable impact for Woods and their dealer network. 
65
%

growth in content material activity every three months

2
X

growth in site users since the June 2024 rollout

5
m

average user engagement time on self-service content

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